This also applies to the RSS Feed, and any other social wall like feature. We need to be able to run ads between the posts - either custom html or support for adwords, but preferably custom code that supports all.

We should be able to display an ad every "x" posts - or something of the nature. Its essential given this is an iframe and there is virtually no way to run ads on a page that holds the iframe, unless you make it very small - no ideal for UX.